Fueled by re-writing the story of the fashion and home goods industry, Trove is an ethical boutique that supports a stylish and sustainable future. I worked closely with the founder to develop a digital marketing campaign that blended seamlessly with their current branding to help reach end-of-season goals.
The goal: Improve email marketing engagement, drive sales through holiday campaigns, and bring awareness to the fast-fashion industry.
Using data pulled from Trove’s Shopify analytics, I was able to narrow the audience and know exactly who I was talking to. In order to reach Q4 goals and remain in line with the provided budget, I put together an online marketing strategy that utilized paid ads on Instagram and a revamp of Trove’s email marketing.
After evaluating the shop’s email list, I realized Trove had seen a large spike in unauthentic growth through an online giveaway some time ago. This caused a number of issues including skewed engagement rates, higher bounced emails, and overall an uninterested audience. After setting some preliminary segmentation and giving Trove’s 6 holiday email campaigns a makeover, open rates rose from an average of 9% to an average of 42%.
In addition to improved engagement, Trove saw an additional $150 in revenue over the course of November using a total ad budget of $75 exclusively on Instagram.
Not sure what your marketing is missing? Feel free to contact me with questions concerning audits and consultations.